Having a testing period is key as you do not want to be locked into a year contract with the wrong tool. Compare the social listening data coming out of the two platforms, how they help you with audience segmentation, type of mentions to monitor and sentiment analysis. Ask for a test period (at least 3 months) and if possible compare two Social Media Listening players during the same testing period.Respond to customer requests, questions, and concernsĬlutch released a study analysing how medium and large businesses use social listening tools.Ĭheck how Audience Segmentation, type of Mentions and Sentiment work before signing a contract.Monitor and respond to customer commentary (First impressions, evaluations, feelings, advocacy).
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